Privacy Policy

Preamble

With the following Privacy Policy, we would like to inform you about the types of personal data (hereinafter also referred to as “data”) we process, the purposes for which we do so, and the scope of such processing. This Privacy Policy applies to all processing of personal data carried out by us, both in connection with the provision of our services and, in particular, on our websites, in mobile applications, and on external online platforms, such as our social media profiles (hereinafter collectively referred to as the “Online Offer”).

The terms used are not gender-specific.

As of August 4, 2026

Table of Contents

Person in Charge

Jiannis Karantelos
Phone: +30 694 952 25030
Email: karantelos12@gmail.com

Email address: karantelos12@gmail.com

Legal Notice: https://theologos-culturalclub.com/de/impressum/

Overview of Processing Steps

The following overview summarizes the types of data processed and the purposes of such processing, and identifies the data subjects.

Types of Data Processed

  • Contact Information.
  • Table of Contents.
  • Usage data.
  • Meta data, communication data, and procedural data.
  • Log data.

Categories of Data Subjects

  • Communication partners.
  • Users.

Purposes of Processing

  • Communication.
  • Safety measures.
  • Range measurement.
  • Remarketing.
  • Organizational and Administrative Procedures.
  • Feedback.
  • Profiles containing user-specific information.
  • Provision of our online services and user-friendliness.
  • Information Technology Infrastructure.
  • Public Relations.

Relevant Legal Bases

Relevant Legal Bases Under the GDPR: The following provides an overview of the legal bases under the GDPR on which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations may apply in your country of residence or our country of residence or registered office. If, in individual cases, more specific legal bases apply, we will inform you of these in the Privacy Policy.

  • Consent (Art. 6(1), first sentence, subparagraph (a) of the GDPR) — The data subject has given consent to the processing of personal data concerning him or her for a specific purpose or for several specific purposes.
  • Performance of a Contract and Precontractual Inquiries (Art. 6(1), first sentence, subparagraph (b) of the GDPR) — Processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of precontractual measures taken at the data subject’s request.
  • Legitimate Interests (Art. 6(1), first sentence, subparagraph (f) of the GDPR) - Processing is necessary to safeguard the legitimate interests of the controller or a third party, provided that the interests, fundamental rights, and fundamental freedoms of the data subject that require the protection of personal data do not override those interests.

Safety Measures

We implement technical and organizational measures appropriate to the circumstances and the purposes of the processing, as well as the varying likelihoods and severity of threats to the rights and freedoms of natural persons, in accordance with legal requirements and taking into account the state of the art, the costs of implementation, and the nature, scope, circumstances, and purposes of the processing, as well as the varying likelihoods and severity of threats to the rights and freedoms of natural persons, to ensure a level of protection appropriate to the risk.

These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data, as well as access to, input of, and disclosure of the data, ensuring its availability, and maintaining its separation. Furthermore, we have established procedures that ensure the exercise of data subjects’ rights, the deletion of data, and responses to data breaches. Furthermore, we take the protection of personal data into account from the very beginning of the development and selection of hardware, software, and procedures, in accordance with the principle of data protection through technical design and privacy-friendly default settings.

IP Address Truncation: If IP addresses are processed by us or by the service providers and technologies we use, and the processing of a full IP address is not necessary, the IP address is truncated (also referred to as “IP masking”). In this process, the last two digits or the last part of the IP address after a period are removed or replaced with placeholders. The purpose of truncating the IP address is to prevent or significantly hinder the identification of a person based on their IP address.

Securing Online Connections Using TLS/SSL Encryption Technology (HTTPS): To protect user data transmitted via our online services from unauthorized access, we rely on TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user’s browser (or between two servers), thereby protecting the data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is indicated by the presence of “HTTPS” in the URL. This serves as an indicator to users that their data is being transmitted securely and in an encrypted form.

General Information on Data Storage and Deletion

We delete the personal data we process in accordance with legal requirements as soon as the underlying consents are revoked or there is no longer a legal basis for processing. This applies to cases in which the original purpose of processing no longer applies or the data is no longer needed. Exceptions to this rule apply when legal obligations or specific interests require the data to be retained or archived for a longer period.

In particular, data that must be retained for commercial or tax law purposes, or whose retention is necessary for the enforcement of legal claims or the protection of the rights of other natural or legal persons, must be archived accordingly.

Our privacy policy contains additional information regarding the retention and deletion of data that applies specifically to certain processing operations.

If there are multiple specifications regarding the retention period or deletion deadlines for a given date, the longest period shall always apply. We process data that is no longer retained for its originally intended purpose—but rather due to legal requirements or other reasons—exclusively for the purposes that justify its retention.

Data Retention and Deletion: The following general time limits apply to data retention and archiving under German law:

  • 10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheets, as well as the work instructions and other organizational documents necessary for their understanding (Section 147(1)(1) in conjunction with (3) of the German Tax Code (AO), § 14b(1) of the Value-Added Tax Act (UStG), § 257(1)(1) in conjunction with (4) of the Commercial Code (HGB)).
  • 8 years—accounting documents, such as invoices and expense receipts (Section 147(1)(4) and (4a) in conjunction with Section 147(3), first sentence, of the German Fiscal Code (AO), and Section 257(1)(4) in conjunction with Section 257(4) of the German Commercial Code (HGB)).
  • 6 years — Other business records: received commercial or business correspondence, copies of sent commercial or business correspondence, and other documents to the extent they are relevant for tax purposes, e.g., hourly pay slips, payroll statements, cost calculation documents, price tags, as well as payroll records, provided they are not already accounting entries, and cash register receipts (Section 147(1)(2), 3, 5 in conjunction with para. 3 of the German Fiscal Code (AO), § 257(1)(2) and (3) in conjunction with para. 4 of the German Commercial Code (HGB)).
  • 3 years—Data necessary to address potential warranty and damage claims or similar contractual claims and rights, as well as to process related inquiries, based on past business experience and standard industry practices, are stored for the duration of the standard statutory limitation period of three years (Sections 195, 199 of the German Civil Code (BGB)).

Start of a Time Limit at the End of the Year: If a time limit does not expressly begin on a specific date and is at least one year in duration, it automatically begins at the end of the calendar year in which the event triggering the time limit occurred. In the case of ongoing contractual relationships under which data is stored, the event triggering the time limit is the date on which the termination or other termination of the legal relationship takes effect.

Rights of Data Subjects

Rights of Data Subjects Under the GDPR: As a data subject, you have various rights under the GDPR, which arise in particular from Articles 15 through 21 of the GDPR:

  • Right to Object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of your personal data carried out pursuant to Article 6(1)(e) or (f) of the GDPR; this also applies to profiling based on these provisions. If your personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of your personal data for such marketing purposes; this also applies to profiling to the extent that it is related to such direct marketing.
  • Right to Withdraw Consent: You have the right to withdraw your consent at any time.
  • Right of Access: You have the right to request confirmation as to whether your personal data is being processed, as well as access to that data, additional information, and a copy of the data in accordance with legal requirements.
  • Right to Rectification: In accordance with legal requirements, you have the right to request that data concerning you be completed or that any inaccurate data concerning you be corrected.
  • Right to erasure and restriction of processing: In accordance with legal requirements, you have the right to request that data concerning you be erased without delay or, alternatively, to request a restriction on the processing of such data in accordance with legal requirements.
  • Right to Data Portability: You have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used, and machine-readable format, in accordance with legal requirements, or to request that it be transferred to another data controller.
  • Complaint to a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work, or the location of the alleged infringement, if you believe that the processing of your personal data violates the provisions of the GDPR.

Provision of the Online Service and Web Hosting

We process users' data in order to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to deliver the content and features of our online services to the user's browser or device.

  • Types of Data Processed: Usage data (e.g., page views and time spent on the site, click paths, usage intensity and frequency, types of devices and operating systems used, interactions with content and features); Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, individuals involved). Log data (e.g., log files regarding logins, data retrieval, or access times).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing and legitimate interests: Providing our online services and ensuring user-friendliness; IT infrastructure (operation and provision of information systems and technical equipment (computers, servers, etc.)). Security measures.
  • Retention and Deletion: Deletion in accordance with the information provided in the section "General Information on Data Retention and Deletion."
  • Legal Basis: Legitimate Interests (Art. 6(1), first sentence, subparagraph (f) of the GDPR).

Additional information on processing procedures, methods, and services:

  • Provision of Online Services on Leased Storage Space: To provide our online services, we use storage space, computing capacity, and software that we lease or otherwise obtain from a server provider (also known as a “web host”); Legal basis: Legitimate interests (Art. 6(1), sentence 1, lit. f) of the GDPR).
  • Collection of Access Data and Log Files: Access to our online service is logged in the form of so-called “server log files.” Server log files may include the address and name of the web pages and files accessed, the date and time of the request, the amount of data transferred, a notification of a successful request, the browser type and version, the user’s operating system, the referrer URL (the previously visited page), and, as a rule, IP addresses and the requesting provider. The server log files may be used, on the one hand, for security purposes—for example, to prevent server overload (particularly in the event of malicious attacks, known as DDoS attacks)—and, on the other hand, to ensure server capacity and stability; Legal basis: Legitimate interests (Art. 6(1)(f) GDPR). Data deletion: Log file information is stored for a maximum of 30 days and is then deleted or anonymized. Data that must be retained for evidentiary purposes is exempt from deletion until the respective incident has been fully resolved.

Use of Cookies

The term “cookies” refers to functions that store and retrieve information on users’ devices. Cookies may also be used for various purposes, such as ensuring the functionality, security, and convenience of online services, as well as analyzing visitor traffic. We use cookies in accordance with legal requirements. To this end, we obtain users’ consent in advance when necessary. If consent is not required, we rely on our legitimate interests. This applies when the storage and retrieval of information is essential to provide explicitly requested content and features. This includes, for example, saving settings and ensuring the functionality and security of our online services. Consent may be revoked at any time. We provide clear information about the scope of our use of cookies and which cookies are used.

Notes on the Legal Basis for Data Protection: Whether we process personal data using cookies depends on consent. If consent has been given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.

Storage Duration: With regard to storage duration, the following types of cookies are distinguished:

  • Temporary cookies (also known as session cookies): Temporary cookies are deleted at the latest after a user leaves a website and closes their device (e.g., browser or mobile app).
  • Persistent cookies: Persistent cookies remain stored even after the device is turned off. This allows, for example, the user’s login status to be saved and preferred content to be displayed immediately when the user visits a website again. Similarly, user data collected via cookies may be used for audience measurement. Unless we provide users with explicit information regarding the type and storage duration of cookies (e.g., when obtaining consent), they should assume that these cookies are persistent and may be stored for up to two years.

General Information on Withdrawal of Consent and Objection (Opt-out): Users may withdraw the consent they have provided at any time and may also object to the processing of their data in accordance with legal requirements, including through their browser’s privacy settings.

  • Types of Data Processed: Meta data, communication data, and procedural data (e.g., IP addresses, timestamps, identification numbers, individuals involved).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Legal Basis: Legitimate interests (Art. 6(1), first sentence, subparagraph (f) of the GDPR). Consent (Art. 6(1), first sentence, subparagraph (a) of the GDPR).

Additional information on processing procedures, methods, and services:

  • Processing of Cookie Data Based on Consent: We use a consent management solution that obtains users’ consent to the use of cookies or to the procedures and providers specified within the consent management solution. This procedure serves to obtain, log, manage, and revoke consents, particularly with regard to the use of cookies and similar technologies that are used to store, read, and process information on users’ devices. As part of this process, users’ consent is obtained for the use of cookies and the associated processing of information, including the specific processing activities and providers mentioned in the consent management process. Users also have the option to manage and revoke their consents. The consent declarations are stored to avoid repeated requests and to maintain proof of consent in accordance with legal requirements. Storage takes place on the server and/or in a cookie (a so-called opt-in cookie) or via comparable technologies to enable the consent to be assigned to a specific user or their device. Unless specific information regarding the providers of consent management services is available, the following general guidelines apply: Consent is stored for up to two years. A pseudonymous user identifier is created and stored along with the time of consent, details regarding the scope of consent (e.g., relevant categories of cookies and/or service providers), and information about the browser, the system, and the end device used; Legal basis: Consent (Art. 6(1), first sentence, lit. a) of the GDPR).

Contact and Inquiry Management

When you contact us (e.g., by mail, contact form, email, phone, or social media), as well as in the context of existing user and business relationships, we process the information provided by the individuals making the inquiry to the extent necessary to respond to their inquiries and take any requested actions.

  • Types of data processed: Contact information (e.g., mailing and email addresses or phone numbers); content data (e.g., text or image-based messages and posts, as well as related information such as details regarding authorship or the time of creation). Meta, communication, and process data (e.g., IP addresses, timestamps, identification numbers, and individuals involved).
  • Affected individuals: Communication partners.
  • Purposes of processing and legitimate interests: Communication; organizational and administrative procedures; feedback (e.g., collecting feedback via an online form). Providing our online services and ensuring user-friendliness.
  • Retention and Deletion: Deletion in accordance with the information provided in the section "General Information on Data Retention and Deletion."
  • Legal Basis: Legitimate interests (Art. 6(1), first sentence, subparagraph (f) of the GDPR). Performance of a contract and pre-contractual inquiries (Art. 6(1), first sentence, subparagraph (b) of the GDPR).

Additional information on processing procedures, methods, and services:

  • Contact Form: When you contact us via our contact form, by email, or through other communication channels, we process the personal data you provide to us in order to respond to and handle your inquiry. This generally includes information such as your name, contact information, and, if applicable, any additional information provided to us that is necessary for proper processing. We use this data exclusively for the stated purpose of establishing contact and communication; Legal Bases: Performance of a contract and pre-contractual inquiries (Art. 6(1)(b) GDPR), Legitimate interests (Art. 6(1)(f) GDPR).

Web Analytics, Monitoring, and Optimization

Web analytics (also referred to as “reach measurement”) is used to analyze visitor traffic to our online platform and may include pseudonymized data on visitor behavior, interests, or demographic information, such as age or gender. With the help of audience measurement, we can, for example, determine at what times our online platform or its features and content are used most frequently, or encourage repeat visits. It also allows us to identify which areas require optimization.

In addition to web analytics, we can also use testing methods to, for example, test and optimize different versions of our online offering or its components.

Unless otherwise specified below, profiles—that is, data aggregated for a specific usage session—may be created for these purposes, and information may be stored in a browser or on a device and then retrieved. The information collected includes, in particular, websites visited and elements used on those sites, as well as technical information such as the browser used, the computer system used, and details regarding usage times. If users have consented to the collection of their location data by us or by the providers of the services we use, the processing of location data is also possible.

In addition, users’ IP addresses are stored. However, we use an IP masking method (i.e., pseudonymization by truncating the IP address) to protect users. In general, no personally identifiable user data (such as email addresses or names) is stored in the context of web analytics, A/B testing, and optimization; instead, pseudonyms are used. This means that neither we nor the providers of the software we use know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective processes.

Notes on Legal Bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed based on our legitimate interests (i.e., our interest in providing efficient, cost-effective, and user-friendly services). In this context, we would also like to draw your attention to the information regarding the use of cookies in this Privacy Policy.

  • Types of Data Processed: Usage data (e.g., page views and time spent on the site, click paths, usage intensity and frequency, types of devices and operating systems used, interactions with content and features). Meta, communication, and procedural data (e.g., IP addresses, timestamps, identification numbers, individuals involved).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing and legitimate interests: Audience measurement (e.g., traffic statistics, identification of returning visitors); profiles containing user-related information (creation of user profiles); remarketing.
  • Retention and Deletion: Deletion in accordance with the information provided in the section “General Information on Data Storage and Deletion.” Cookies may be stored for up to 2 years (Unless otherwise specified, cookies and similar storage methods may be stored on users’ devices for a period of two years.).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (Art. 6(1), first sentence, subparagraph (a) of the GDPR). Legitimate interests (Art. 6(1), first sentence, subparagraph (f) of the GDPR).

Additional information on processing procedures, methods, and services:

  • Matomo: Matomo is software used for web analytics and audience measurement. When Matomo is used, cookies are generated and stored on the user’s device. The user data collected through the use of Matomo is processed solely by us and is not shared with third parties. The cookies are stored for a maximum period of 13 months: https://matomo.org/faq/general/faq_146/; Legal basis: Consent (Art. 6(1)(a) GDPR). Data deletion: The cookies are stored for a maximum of 13 months.

Social Media Presence

We maintain online presences on social media platforms and, in this context, process user data in order to communicate with users active on those platforms or to provide information about us.

Please note that user data may be processed outside the European Union in this context. This may pose risks to users, as it could, for example, make it more difficult to enforce their rights.

Furthermore, user data within social networks is generally processed for market research and advertising purposes. For example, usage profiles can be created based on users’ behavior and the resulting interests. These profiles may in turn be used, for example, to display advertisements both within and outside the networks that are presumed to match users’ interests. For this reason, cookies are typically stored on users’ computers to record their usage behavior and interests. In addition, data may also be stored in the usage profiles regardless of the devices used by users (particularly if they are members of the respective platforms and are logged in there).

For a detailed description of the respective processing methods and opt-out options, please refer to the privacy policies and information provided by the operators of the respective networks.

We would also like to point out that requests for information and the exercise of data subject rights are most effectively handled by the service providers themselves. Only the providers have access to user data and can take appropriate action and provide information directly. If you still need assistance, however, you can contact us.

  • Types of data processed: Contact information (e.g., mailing and email addresses or phone numbers); content data (e.g., text or image-based messages and posts, as well as related information such as details regarding authorship or the time of creation). Usage data (e.g., page views and time spent on the site, click paths, usage intensity and frequency, types of devices and operating systems used, interactions with content and features).
  • Data subjects: Users (e.g., website visitors, users of online services).
  • Purposes of processing and legitimate interests: Communication; feedback (e.g., collecting feedback via an online form); public relations.
  • Retention and Deletion: Deletion in accordance with the information provided in the section "General Information on Data Retention and Deletion."
  • Legal Basis: Legitimate Interests (Art. 6(1), first sentence, subparagraph (f) of the GDPR).

Additional information on processing procedures, methods, and services:

  • Facebook Pages: Profiles within the Facebook social network—We are jointly responsible with Meta Platforms Ireland Limited for the collection and transmission of data from visitors to our Facebook page (“Fan Page”). This includes, in particular, information about user behavior (e.g., content viewed or interacted with, actions taken) as well as device information (e.g., IP address, operating system, browser type, language settings, cookie data). Further details can be found in Facebook’s Data Policy: https://www.facebook.com/privacy/policy/. Facebook also uses this data to provide us with statistical analyses via the “Page Insights” service, which offer insights into how people interact with our page and its content. This is based on an agreement with Facebook (“Information about Page Insights”: https://www.facebook.com/legal/terms/page_controller_addendum), which governs, among other things, security measures and the exercise of data subjects’ rights. Further information can be found here: https://www.facebook.com/legal/terms/information_about_page_insights_data. Users may therefore direct requests for access or deletion directly to Facebook. Users’ rights (in particular the right to access, erasure, objection, and the right to lodge a complaint with a supervisory authority) remain unaffected by this. Joint responsibility is limited exclusively to the collection of data by Meta Platforms Ireland Limited (EU). Meta Platforms Ireland Limited is solely responsible for further processing, including any potential transfer to Meta Platforms Inc. in the United States; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal basis: Legitimate interests (Art. 6(1)(f) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/privacy/policy/. Basis for transfers to third countries: Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.facebook.com/legal/EU_data_transfer_addendum).

Changes and Updates

We ask that you review the content of our Privacy Policy on a regular basis. We will update the Privacy Policy as soon as changes to our data processing activities make this necessary. We will notify you as soon as the changes require action on your part (e.g., consent) or any other individual notification.

If we provide addresses and contact information for companies and organizations in this Privacy Policy, please note that these addresses may change over time, and we ask that you verify the information before contacting them.

The regulatory authority responsible for us:

Hellenic Data Protection Authority (HDPA)
, Kifissias 1-3,
115 23, Athens, Greece

Phone: +30-210 6475600
Fax: +30-210 6475628
Email: contact@dpa.gr
Website: https://www.dpa.gr/en

Definitions of Terms

This section provides an overview of the terms used in this Privacy Policy. To the extent that these terms are defined by law, their legal definitions apply. The explanations below, however, are intended primarily to aid understanding.

  • Content Data: Content data encompasses information generated during the creation, editing, and publication of all types of content. This category of data may include text, images, videos, audio files, and other multimedia content published on various platforms and media. Content data is not limited to the actual content itself, but also includes metadata that provides information about the content, such as tags, descriptions, author information, and publication dates.
  • Contact Information: Contact information is essential data that enables communication with individuals or organizations. It includes, among other things, phone numbers, mailing addresses, and email addresses, as well as communication channels such as social media handles and instant messaging identifiers.
  • Meta, communication, and operational data: Meta, communication, and operational data are categories that contain information about how data is processed, transmitted, and managed. Metadata, also known as “data about data,” includes information that describes the context, origin, and structure of other data. It may include details such as file size, creation date, the author of a document, and revision histories. Communication data captures the exchange of information between users via various channels, such as email correspondence, call logs, social media messages, and chat histories, including the individuals involved, timestamps, and transmission methods. Procedural data describes the processes and workflows within systems or organizations, including workflow documentation, transaction and activity logs, and audit logs used to track and verify operations.
  • Usage Data: Usage data refers to information that tracks how users interact with digital products, services, or platforms. This data encompasses a wide range of information that reveals how users use applications, which features they prefer, how long they stay on specific pages, and the paths they take when navigating through an application. Usage data may also include frequency of use, timestamps of activities, IP addresses, device information, and location data. It is particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content, and improving products or services. Furthermore, usage data plays a crucial role in identifying trends, preferences, and potential problem areas within digital offerings
  • Personal Data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as the “data subject”); a natural person is considered identifiable if they can be identified, directly or indirectly, in particular by association with an identifier such as a name, an identification number, location data, an online identifier (e.g., a cookie) or one or more specific characteristics that reflect the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
  • Profiles containing user-related information: The processing of “profiles containing user-related information,” or “profiles” for short, encompasses any type of automated processing of personal data that involves using such personal data to identify certain personal characteristics relating to a natural person (depending on the type of profiling, this may include various information regarding demographics, behavior, and interests, such as interaction with websites and their content, etc.), or to predict them (e.g., interests in specific content or products, click behavior on a website, or location). Cookies and web beacons are frequently used for profiling purposes.
  • Log data: Log data is information about events or activities that have been logged in a system or network. This data typically includes information such as timestamps, IP addresses, user actions, error messages, and other details about the use or operation of a system. Log data is often used to analyze system issues, monitor security, or generate performance reports.
  • Audience Measurement: Audience measurement (also known as web analytics) is used to analyze visitor traffic to an online service and may include the behavior or interests of visitors regarding specific information, such as website content. With the help of reach analysis, operators of online services can, for example, determine at what times users visit their websites and what content they are interested in. This allows them, for example, to better tailor the content of their websites to the needs of their visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are frequently used to identify returning visitors and thus obtain more accurate analyses of how an online service is used.
  • Remarketing: The terms "remarketing" or "retargeting" are used when, for example, a website tracks which products a user has shown interest in—for advertising purposes—in order to remind the user of those products on other websites, such as through advertisements.
  • Data Controller: The term “data controller” refers to the natural or legal person, public authority, agency, or other body that, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Processing: “Processing” means any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and encompasses virtually any handling of data, including collection, analysis, storage, transmission, or deletion.

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